It's not about the buses... trust me

HET were stuck in a sh*t fight with the competition.

In a highly competitive marketplace, they found themselves cutting prices, copying routes, offers and promotional materials.

The good news was that it didn't have to be that way. We helped them realise where their true value lay. Not in the buses, not in the routes, or in the length of stops, but in their commitment to delivering a first class experience to visitors to Scotland.

People + Fun + Scotland = Winning Combination. Simple...