Most people pick a specific goal for their New Year's resolution. Lose a stone. Read 52 books. Learn Spanish. Businesses often follow the same pattern: increase sales by 20%, improve margins by 5%, grow market share. But what if we're solving the wrong problem?

As we become increasingly aware of how connected our businesses are with the societal and environmental systems around us, we need to find new ways to deal with the complex issues we face.

The concept of work in modern society often focuses on its necessity for livelihood and supporting families.

Some hints and tips to ensure your purpose statement not only serves as a unifying force, but also provides a clear sense of direction and meaning.

Purpose can serve as a powerful force that unifies stakeholders, providing a shared vision that resonates with leadership, employees, customers, investors, and the broader community.

Your purpose statement tells people why your organisation exists, who you serve and the impact you are striving to create in the world.