VISION: HUMANISE YOUR GOALS
A vision provides a clear picture of what your organisation wants to achieve and how it wants to shape the future. It is an ambition of the highest order for people to rally behind because they want to be part of that future.
WHY IS IT IMPORTANT?
In a word, this is about engagement. For those inside your company it inspires them and gives a sense of collective purpose. Every business needs to be profitable, yet it’s unlikely to be the financial forecasts and reports that will excite and engage your people. It’s the feeling that there is something that the business is striving towards that they want to be a part of. For your customers and partners it creates a connection to something that has meaning for them personally, because they want to be part of that future.
Success requires more than the right combination of capital and technology; it also requires a critical mass of people to adopt new behaviours and ways of thinking. This only happens when there is a deep emotional commitment to doing things differently.
The most effective way to create that commitment is through a vivid and detailed description of what will be seen, heard, and felt when the company has created the future. The clearer you can create that image, the more power your vision will have.
CLARITY
By having a defined vision you can stay focused on what matters. A vision facilitates goal setting, planning and prioritisation. A vision defines what you will do as well as what you will not do.
ALIGNMENT
It enables everybody in the organisation to stay aligned by connecting what they are doing to the end goal. The vision gives a sense of collective purpose and meaning to the work across all areas of the business.
CONNECTION
A great vision is viseral, it evokes emotion. The more human it is, the stronger the connection your people will have to it.
”Determine that the thing can and shall be done and then we shall find the way.”
Abraham Lincoln