Case Study
DESIGNING A BRAND AROUND ITS PEOPLE
Form Design Consultants
The Brief
The brief from Form centered around creating a new brand identity that was more reflective of the company's core offering and approach, emphasising the importance of designing workplaces that enhance well-being, productivity, and sustainable practices.
Purpose & Positioning
To create workplace prosperity
Form is positioned as a leader in human-centered workplace design, offering a more specialised and innovative service than traditional architectural, interior, or building services firms.
Their commitment to a healthy design ethos ensures that their solutions foster happier, healthier, and more engaged staff, driving productivity and sustainability for organisations. By focusing on the evolving demands of the modern workplace, particularly in response to shifts like those brought on by the pandemic, Form is dedicated to creating environments where people can thrive, ultimately leading to prosperous businesses and a positive societal impact.
Core Purpose
To create workplace prosperity drives the company to design innovative and human-centered workplaces that enhance the well-being and productivity of individuals, teams and businesses. By focusing on creating environments that support growth, sustainability, and positive societal impact, Form aims to unleash the potential within both people and buildings. This purpose underscores every project, ensuring that the spaces they create are not only efficient and functional but also nurturing and supportive of employees' personal and professional development.
Brand Strategy
Human-centred by design
Central to their strategy is the commitment to human-centered design, ensuring that all work prioritises the well-being, growth, and productivity of individuals and teams. Innovation is a cornerstone, with a continuous pursuit of new ideas and forward-thinking approaches. The new brand emphasises their proactive approach to client engagement, building strong, respectful relationships and ensuring that all solutions are informed and add value.
Brand Identity
The new brand identity designed for Form is a reflection of the company's human-centered ethos and innovative approach to workplace design. It is characterised by a modern, sophisticated aesthetic that conveys both professionalism and approachability. This cohesive visual and verbal identity supports Form's mission to create prosperous, well-designed workplaces, establishing a strong, distinct presence in the market.
“We wanted a bolder brand that projected us more clearly in front of potential new clients. The work we’ve done with H&A has given the team cohesion and an energy lift. Feedback from our clients and the marketplace has been positive.”
Rodi McLean, Managing Director, Form Design Consultants
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