VALUES: IT'S HOW WE DO THINGS AROUND HERE
Your values are a short list of words or phrases that tell your customer and the people in your organisation how you operate as a business. They are an articulation of your culture and can help to create your competitive advantage.
WHY ARE THEY IMPORTANT?
When we speak about “values,” we are talking about the deeply held principles, ideals, or beliefs that people hold or adhere to when making decisions. Individuals express their values through their personal behaviours; organisations express their values through their cultural behaviours.
The strongest brands have a clear identity and this is driven by creating values that guide your actions. Being committed to your values will help you to do business in the way you intended to, which in turn enables you to attract the right people, be they employees, customers, partners, or suppliers.
CLARITY
Your values make clear to the world what you stand for, and how you do business.
ALIGNMENT
Every decision your people make should be aligned with the company values you’ve communicated with them. Everyone becomes accountable for those decisions by asking a simple question: does this decision reflect our values?
CONNECTION
Shared values create a sense of belonging. They help to forge a deeper relationship between your organisation, your people and your customers.
“It’s not hard to make decisions when you know what your values are”
Roy Disney