A brand promise is a short simple statement that tells a customer what they can expect from your brand. By considering what makes your company special you can create an effective brand promise that connects your brand with your customers and your employees

Your values are a short list of words or phrases that tell your customer and the people in your organisation how you operate as a business. They are an articulation of your culture and can help to create your competitive advantage.

Strategic priorities provide a framework and reference point for decision making. They help communicate what’s important to the future of the business, so that your people can make good decisions on where they are going to concentrate their efforts.

Creating customer personas can help provides valuable insight and understanding of how your customers think and act and can help you align your brand with your customers’ goals.

Some questions to help you gain a basic understanding of your business segments and where the future profit lies in your business.

Focus the mind of management and staff on what your company stands for and how you want it to develop.

Use this model to bring focus on your strengths, where to compete and how to win.

A designers’ mindset and design-led approach can be valuable tools to drive the growth of your business.

Prototyping lets you test ideas and learn from them quickly in a low-risk way.

This group exercise will help you engage others in your brand development activity and will help provide some of the confidence and clarity you’re looking for.

What does the term design mean to you and your business? And why should you care?

Businesses who have left the start-up phase far behind can struggle with the challenges that success brings. Many find that they have lost their original innovative drive and that they face a log-jam of bureaucracy that stifles growth.

Using a design system can be a time and cost efficient way to work but what is a design system, what's involved and how can they help your business?

Often it’s easier to complicate than to simplify.

Or to put it another way, lazy thinking generally leads to complicated solutions.